TicketCo Become National League Official Ticketing Partner

This collaboration will introduce the TicketCo platform to all 72 clubs within the fifth and sixth tiers of English football, giving them the opportunity access a cutting-edge platform to help enhance fan experiences and boost club attendances.

Founded in Norway in 2012 and launched in the UK in 2017, TicketCo has assisted over 4,500 organisers, facilitated more than 150,000 events, and processed sales of over 35 million items through its platform, generating in excess of £425 million in turnover.

Dominating the sports sector in Norway and strongly present also within football and other sports in Ireland and Sweden, TicketCo is a leading ticketing partner for major professional football clubs.

TicketCo’s platform is sports centric, prioritises user friendliness and offers a tailored and exclusive service for National League member clubs.

David Kenny, Vice President of Sales UK/Ireland & Greenfield Sales at TicketCo, said: "We are poised to deliver tangible benefits to the league and its clubs, ensuring every participating club capitalises on this opportunity for growth.

“Through this new partnership, clubs will have the opportunity to take advantage of an exclusive, competitive pricing structure for their ticketing services, with currently eight out of 72 clubs in the Vanarama National League, Vanarama National League South, and Vanarama National League North engaged in conversations with us ahead of the 2024/25 season.

“There's capacity to welcome more clubs, and through our agreement with the league, we guarantee priority onboarding for quick and efficient setup. Recognising the critical nature of timely season ticket sales, we're committed to supporting the clubs during this crunch time.”

In addition to leveraging a robust and tested ticketing platform, National League clubs partnering with TicketCo will receive specialised support, including a dedicated Customer Success agent from day one, to optimise ticketing and retail operations.

Mark Ives, General Manager of the National League, said: “The National League is excited to embark on a two-year journey with TicketCo."

“We are looking forward to introducing TicketCo to our member clubs, so they can see for themselves the tangible benefits they can receive from working with their state-of-the-art system.

“At the National League, we pride ourselves on promoting partnerships with companies who have the best interests of our clubs at heart, and we are confident that we have here a mutually beneficial relationship that can be built over the coming years.”